Bendy the Devil is a cartoon character created by Henry Stein as Joey Drew Studios' mascot in the very late 1920s. He is as well the titular character of the Bendy franchise, being its namesake. The studio's flagship character, Bendy starred in a series of cartoons and comic strips thirty years prior to the events of the first game, often alongside the studio's other characters such as Boris the Wolf and Alice Angel. Bendy was also hired by Briar Label as a spokestoon for their Bacon Soup.

More facts here: https://bendy.fandom.com/wiki/Bendy